Thailand’s herbal retail value rose 5.2% to US$1,357.5 million in 2568, and the supplied facts place that alongside several other consumer trends.

In the same set of facts, 52% of digital consumers used generative AI, 50% of online consumer goods shopping focused on health, and online bakuchiol listings grew 19.1%.

The facts also point to a 20% increase in consumers’ willingness to pay, while luxury goods and services are expected to grow 52%.

A further figure in the set puts global medical spending at US$6.7 trillion by 2583.

Highlights

  • Thailand’s herbal retail value grew 5.2%.
  • The sector was valued at US$1,357.5 million in 2568.
  • Digital consumers used generative AI at a rate of 52%.